Google · General-purpose AI assistant
Gemini
Gemini is Google's assistant for conversation, research and creation, with paid Google AI plans adding higher limits and features across Google services.
WHERE IT CAN HELP
Useful strengths.
- The Gemini app brings together chat, image tools, Deep Research, Live, Canvas and Gems, with availability varying by tier.
- Paid Google AI plans bundle additional storage and features in Google products as well as higher AI limits.
- A UK-specific pricing page makes it easy to compare published GBP subscription prices.
WHAT TO WEIGH UP
The trade-offs.
- Model access and usage allowances vary between Free, Plus, Pro and Ultra.
- The paid subscriptions bundle services such as cloud storage, so the price is not only for the assistant.
- Gemini API development is a separate usage-metered product; consumer subscriptions do not pay API token costs.
AN IDEA TO TRY
Turn a set of study notes into a revision plan.
Original, illustrative example—not a claim that this output has been generated.
A prompt or brief to start with
Use these notes to make a two-week revision plan for a beginner. Group related ideas, add short self-test questions, and mark any statements that seem unclear or need a source check: [notes].
What you could create
A day-by-day study outline with short recall questions and a list of unclear points to verify.
BEFORE YOU SPEND
What does it cost to get started?
Free
£0 GBP
Free with a Google Account
Everyday help with varying access to higher-capability models and tools.
Google AI Plus
£4.49 GBP
Monthly
More access than Free, with additional features and bundled Google services.
Google AI Pro
£18.99 GBP
Monthly
Higher access to AI features and a larger storage bundle.
Google AI Ultra
From £79.99 GBP
Monthly
Higher usage tiers are also listed; check Google's current plan page for the tier available to you.
UK consumer prices shown on Google's UK page, in GBP per month. The Gemini API is a separate developer service billed by model usage; do not treat an AI app subscription as API credit.
Availability: Consumer features, model access and limits vary by country and plan. Google's UK subscription page lists the plans shown here.
Prices are a dated reference, not a quote. Check the linked vendor page before paying. Trials, introductory discounts, tax and eligibility can change. GBP and USD are shown as published, not converted.